Comments for Epio Solutions http://epiosolutions.com A boutique Word of Mouth and Social Media Marketing agency Fri, 04 Nov 2011 00:06:11 +0000 hourly 1 http://wordpress.org/?v=3.2.1 Comment on Measuring Online Influence by Ian Bruce http://epiosolutions.com/archives/333#comment-21 Ian Bruce Fri, 04 Nov 2011 00:06:11 +0000 http://epiosolutions.com/?p=333#comment-21 I don't think Klout et al are a permanent fixture of the social media landscape. Klout thinks it is selling a solution when they really have a feature. Most social media monitoring tools of any worth have in them a way of determining salience, aka influence. Most search engines will get there soon too. This is where this "feature" belongs, in a context that has some value. I agree too that the secret sauce algorithms are plainly faulty, but then the validity of all these systems is suspect -- when it comes down to it, what is "influence" anyway??? Finally, there's a bigger issue with Klout - they may be measuring the wrong things entirely. Individuals alone only rarely make a difference; social media is a collective phenomenon and it is the crowd -- or often the mob -- that matter: http://ianbruce.blogspot.com/2011/11/klout-qwikster-and-mob-marketing.html Thanks again, great post. I don’t think Klout et al are a permanent fixture of the social media landscape. Klout thinks it is selling a solution when they really have a feature. Most social media monitoring tools of any worth have in them a way of determining salience, aka influence. Most search engines will get there soon too. This is where this “feature” belongs, in a context that has some value.

I agree too that the secret sauce algorithms are plainly faulty, but then the validity of all these systems is suspect — when it comes down to it, what is “influence” anyway???

Finally, there’s a bigger issue with Klout – they may be measuring the wrong things entirely. Individuals alone only rarely make a difference; social media is a collective phenomenon and it is the crowd — or often the mob — that matter:

http://ianbruce.blogspot.com/2011/11/klout-qwikster-and-mob-marketing.html

Thanks again, great post.

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